Prepared for Racket Doctor

The first online stringing system in LA.

A proposal to continue everything we already run together, and to build Racket Doctor the online restring booking experience no other tennis shop in the city has.

From
SYNHERGY
Engagement
Continued partnership + online booking build
Status
For your review
How we got here

A quote shaped around your idea.

Our last quote was $4,500 a month for the full expansion. You asked for two things, and this revision delivers both:

Where we stand

Everything working today keeps working.

This proposal does not change a single thing about the marketing partnership you already have. It continues exactly as is, and adds one new chapter on top of it.

Current scope, unchanged
  • 2 email blasts per month
  • Social media advertising
  • 3 social posts per week
  • Social media reporting and analytics
  • Light website maintenance
The new chapter

Let customers book a restring the way they already book everything else.

Racket Doctor has 55 years of trust in this city. The next move is making that easy to act on at 11pm from a couch, not just at the counter.

We build a clean booking flow right into your website. A customer picks a service, pays by card, and follows a simple status from drop off to ready. No tennis shop in LA offers this, so you would be first.

What the system does
  • Accept credit card payments online
  • Take and place stringing orders
  • Basic order tracking, from received to ready
  • Staff trained to run it with confidence

Your counter stays exactly as it is

Walk-in drop-offs keep the same quick paper process your customers and staff already know. The online system is an additional way to book and pay, layered on without disrupting how the counter runs today.

A model built to grow together

You pay less every month. We earn more only when the new system does.

Instead of a flat fee for the full expansion, we are proposing a partnership:

01

Transparent by design

  • Every booking runs through the payment system we build
  • One dashboard, the same numbers for both of us
  • Reconciled monthly, nothing counted by hand
02

Aligned incentives

  • Your monthly drops at the start, and again at launch
  • Our 15% only grows when online bookings grow
  • So we are driven to grow them every month, not just at launch
03

A shared growth playbook

  • We bring the system, training, SOPs, and the email engine
  • We drive customers to book online
  • Together we set the in-store promotion that builds repeat use
How the partnership pays

Lower at every step. Upside when it's live.

How the numbers work:

Phase 1 · While we build
Monthly retainer$4,000 / mo
System goes live
Phase 2 · Once it's live
Monthly retainer$3,500 / mo
Revenue share+ 15% of online bookings
The retainer is the floor. It is fixed and predictable, so the relationship is fully covered no matter how online bookings perform. The 15% is upside that only appears once the system is live and working.

Why a share of online bookings

  • Applies only to sales through the online system, not your in-store business
  • Counted automatically by the booking platform, nothing tallied by hand
  • You see the same numbers we do, every month
  • Uncapped: the better it performs, the more we both earn
Investment

Two phases. Lower at each one.

Phase 1 · Build
$4,000
per month · through launch, est. 60 to 90 days
  • Current marketing scope, unchanged
  • Design and build of the online booking system
  • Staff training and SOPs
  • Higher rate reflects the build is the heaviest work
Phase 2 · Live
$3,500
per month · once the system is live
+ 15% of online booking revenue
  • Current marketing scope, unchanged
  • Ongoing management and optimization of the live system
  • 15% tracked automatically, reconciled monthly, uncapped

Every step moves in your favor. You start below the original quote, your monthly drops again at launch, and that is the same moment the system starts generating the bookings the 15% is based on. You pay the most while the heaviest work happens, and less once it is built and earning.

Terms at a glance

Built to do this properly.

A detailed rollout schedule and a full contract with complete terms and conditions will follow for your review. The essentials:

Phased pricing
  • $4,000 per month through launch, est. 60 to 90 days
  • Converts to $3,500 per month plus 15% the day it goes live
  • If launch is delayed on your side, $4,000 simply continues until live
When the 15% begins

The revenue share starts only at launch. There is no share before the system is live, because there are no online bookings to share until then.

Initial term

A 6-month committed term once live, giving the system a real runway to build adoption and prove its value before we set the longer-term plan together.

Reporting & reconciliation

Online booking revenue is pulled directly from the payment platform and reconciled monthly, with the report shared to both sides.

Quarterly business reviews

Every quarter we review online adoption, performance, and what to optimize next, keeping the partnership aligned and growing.

System & management

SYNHERGY builds, hosts the integration, and manages the system end to end, including updates, support, and the marketing that drives bookings to it.

The longer game

Where this can go, later.

Future only

None of this is part of this proposal or your current scope, and none of it is billed today. These are ideas for once online booking is live and proven.

Online booking is the foundation. With it in place, the same system opens doors no other LA shop is touching:

Future

Courier drop & pickup

A delivery layer for rackets, no trip required.

Future

Satellite locations

Extend the Racket Doctor name beyond Casitas Ave.

Future

Smart locker pickup

Self-serve drop off and pickup, on the customer's schedule.

Let's build it

Same partnership. One smart new chapter.

The whole deal in one breath:

  • Everything that already works keeps working
  • Your monthly commitment drops, twice
  • Racket Doctor becomes first in LA with online stringing
  • We grow together from there
SYNHERGY
Marketing & Technology Partner to Racket Doctor
Questions or edits
dimple@synhergy.com